One puts-up a blogpost, gives it a unique name--too unique for it to (yet) exist elsewhere, uploads the pictures of an item (for sale) of which you don't want to spend an hour bringing into compliance with their "background must be white, etc." type policies, and doesn't give a link but rather the text to be searched. Voila, Amazon shoppers get more data on the item, Amazon does not lose shoppers to diversion to another shopping site, you have a unique selling point, item sells better and you and Amazon both make money.
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When you don't need an expensive office suite, just a program that meets your basic needs.
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